Biography
Active entrepreneur
In 1990 he founded the first luxury marketing school (Institut Supérieur de Marketing de Luxe) in Paris, with the aim of delivering specialist education in France in a booming sector.
The following year in Geneva he created the International Salon for High Jewellery (SIHH), then in 1992 the Training Institute for High Jewellery (IFHH), whose objective is to preserve watch-making traditions.